“The confidence people have in their beliefs is not a measure of the quality of evidence but of the coherence of the story that the mind has managed to construct.”
Peak-end Rule
Closely related to this topic is the peak-end rule: people judge an experience largely based on how they felt at its peak and its end.
Narrative Identity
Another very important concept is the theory of narrative identity: the individual forms an evolving story of one’s reconstructed past, perceived present, and imagined future which provides the individual with a sense of unity.
Recommended Books
Thinking Fast and Slow by Daniel Kahneman
Who’s in Charge by Michael S. Gazzaniga
Also see: The 8 Coolest TED Talks on Psychology
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